Creator Confidential Glossary

The part of the website you can see on your device or screen without scrolling. Always put your most important calls to action or hooks above the fold when you can.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. This contrasts with bulk-rate retailing, where the emphasis is on building a long-term relationship with customers.

In layman’s terms, when you’re doing affiliate marketing, you’re sharing your experiences and/or other information about a product sold by another company or individual. You usually get paid for each referral or sale, depending on the affiliate company. This is an excellent way to monetize your content, especially when you don’t have any of your own products. It can even be effective as a way to make additional money when you DO have your own products.

Analytics refers to a data set based on your website or social content profile performance. Analytics boosts the content marketing process by allowing you to review key metrics. If a story about your product or service is not generating leads, you can analyze the data and figure out why it failed. By tracking your analytics daily, you’ll be able to begin thinking about how content will affect your goals. Analytics also gives you the ability to see what people are searching to find your website, which pages they stay on the longest, and which pages they bounce away from. It gives you incredible insight into both your content and your reader or follower if you are willing to dig into it.

Analytics also helps you to:

• Find and define your audience
• Know what your target audience wants
• Focus on writing good titles for each piece of content
• Choose and refine your most effective targeted keywords

An autoresponder is a series of emails you can set up to automatically send to your readers and followers to help them become acclimated to your brand, to teach them something new, to support them in their struggles, or to pass along other useful information. People must opt-in for your autoresponder content; you cannot just randomly spam and you cannot just purchase an email list and legally send them autoresponder content. 

Business to business sales, products, and marketing.

Business to consumer sales, products, and marketing.

A blog or weblog (a truncation of web log) is basically an online journal where the user can create posts that include media-equivalent content such as images, video, etc. These posts are typically organized into categories (sometimes called “categories”, “topics”, “tags”, or “archives”) which are listed on the main page together with any recent posts, usually sorted by creation date. Blogging has significantly evolved over the years and is now nearly a requirement for most online content creators.

Bounce rate is a data set often given in analytics, and it refers to the number of visitors that have come to your website, left without visiting any other pages, and then left. Bounce rate is calculated by dividing the total number of website page visits by the number of visitors for a specific page and it indicates how many of your visitors actually viewed at least, one webpage on your site and then left without visiting any other pages. Or in other words, how many times a visitor simply enters your site and leaves without viewing or clicking any other pages on your website.

”Content” is a general term used to describe something material or immaterial that is presented to the senses, such as a movie, song, book, photograph, blog post, or product. Content may include but is not limited to a piece of writing, image, video, or audio that provides information that helps your target audience – user/reader/follower/customer. Content informs and engages your target audience, and it may also help them to achieve a goal.

Content marketing has proven to be the most powerful way to reach customers today. Content marketing can be defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer actions that lead to business growth. The purpose of content marketing is to attract new customers and increase existing business. To achieve this, marketers plan and implement a variety of content, such as articles, videos, and e-books. Content marketing goes hand-in-hand with SEO.

When we’re referring to creators, we mean online content creators. Content may include video, audio, written content, photography, art, design, and more.

A content creator is someone who provides entertainment or educational material to their audience. Content creators can produce blog posts, videos, ebooks, photos, and infographics. Businesses hire content creators to help market themselves.

The click-through rate (CTR) is the ratio of how many people click on a given link in comparison to how many people see it. You receive CTR when you place your blog link in forums, blogs, directories, social bookmarking sites, and all other social media platforms.  Click-Through Rate is used by search engines to determine the popularity of sites, blogs, e-commerce stores, and social media content. You’ll often be able to see your clickthrough rate in your analytics for any given platform.

Copywriting is a process in which a written text is created for a specific audience with the intention of conveying a particular message that will be effective in persuading them to take some action or adopt some attitude and is one of the most essential elements of effective online marketing. There are many elements to copywriting, including tone, voice, verbiage, catchphrases, credibility building, A/B testing, and more. 

Creative Commons licenses are legal tools that give the public permission to reuse material created and shared by others. Using a Creative Commons license is an easy way to let others know what their rights and responsibilities are when working with your work. Creative Commons provides free tools to mark your content with the appropriate license, and we provide free licenses for most of the major languages and media. The result: you retain control over what you create while encouraging certain uses of it. For more information visit creativecommons.org.

Crowdsourcing is a powerful tool for generating ideas, capital, content, or services. It harnesses the power of the crowd, tapping the best minds in the world, anywhere and at any time. With Crowdsourcing, you can take advantage of the collective knowledge of millions to make better decisions safely grow your business more quickly find solutions to problems you didn’t even know you had gain access to new sources of capital accelerate research process decrease costs save time

Curation refers to the act of collecting and sharing relevant and useful information for an audience. Curators compile and share lists of links and image or video content, providing context around that material. The goal of curation is to present relevant, timely content that is enjoyable for the audience to explore and inspiring for them to share.

A Customer Relationship Management (CRM) platform is a system for collecting information about customers and prospects, analyzing it, and using it to make better business decisions. It’s often an integral part of the sales process because it helps the company know which customers to target, what products or services would be best, and can even predict how much profit will be made on the sale. CRM software integrates your sales and marketing efforts to help you track customer interactions right from the source, so you can improve conversion rates. CRM is the engine that powers your Customer Experience. It unites customer data with all actions that drive revenue for your company. CRM integrates CRM software with your website to increase leads, involvement, and ultimately ROI. Referring visitors to your site can be turned into leads either through complex conversion funnels or simple opt-in processes where they are automatically added to the CRM database once you capture their contact information.

A digital product is an intangible product delivered to customers over the internet. Digital products can be something as simple as a product key or an e-book, or as complex as a massively multiplayer online role-playing game. Since there are no shipping costs involved and registration can be completed instantly, digital products offer a lot of advantages to the seller and the customer alike.

Direct Marketing is a business term for targeting a specific audience with a direct communication medium. Common examples of direct marketing offerings include print ads, radio, television advertising, face-to-face selling activities, and e-mail marketing.

An eBook is a digital book (literally, an electronic book) that can be read on a device (an eReader such as a Kindle, a smartphone via an app, or a computer, for example).

An editorial calendar is basically your publishing plan. You create a schedule and a strategy to publish certain content on certain platforms at certain times. While the term editorial calendar predates the internet, it has evolved to include blogging, social media platforms, and other kinds of content marketing. 

Email marketing refers to creating and sending email messages with the purpose of promoting products or services through mass emailing campaigns. In today’s day and age when almost everyone owns a smartphone or a computer, most people check emails on a regular basis. It makes these emails a more effective platform for advertising and marketing. You can launch email marketing campaigns to promote your work, your products, and your services, for example.