September 21, 2021 – I received an invitation this morning to change my LinkedIn profile to a creator profile. More specifically, I was invited to join the new LinkedIn for Creators Program. This is an interesting development and of course, I accepted the opportunity. Since my area of focus in my work is primarily focused on coaching and counseling for narcissistic abuse recovery, I only sometimes post on LinkedIn and my profile is a bit out of date. While I’ll be attending an event on Friday to learn more about the creator platform, l wanted to share what I’ve learned so far.
What is the LinkedIn for Creators Program?
It’s a new program that caters to online content creators and our specific areas of focus. It’s designed to get our content in front of the people who most need to see it. There is a dedicated page you can follow for LinkedIn for Creators. It says it’s a way to connect with other creators and learn the ropes of the new creator platform. There is also a resources center for creators, which you can find here. “Create Week” begins Monday, September 27, 2021.
Who can be a LinkedIn Creator?
According to the resource center’s FAQ page: “LinkedIn creators can be members, organizations, and companies who regularly share content with their professional community to build their reputation, grow their business, and/or empower and educate others with their experiences.”
Creators are different from LinkedIn Influencers, who are people who run large organizations. The Influencer program is “an invite-only program run by LinkedIn’s editorial team…focused on executives who run large organizations — CEOs of Fortune 100 companies, large startups, or well-known brands — as well as recognizable leaders and industry experts.”
How do you become a LinkedIn Creator?
Probably due to my large network and my YouTube channel, along with my regular video-sharing habits, I received an invitation directly in my email. However, if you weren’t invited to the program, you can apply to join. You can find the form here at the bottom of the FAQ page. If chosen, you’ll get a creator profile on the platform, which you can use to share your content, build your business or organization’s reputation, and grow your professional network. Once you’ve filled out the form details, you’re done! Your profile will be reviewed by LinkedIn staff who will get in touch with you if they think it represents a good fit for the creator platform based on their criteria (more on this later). If they like what they see, you’ll get an email letting you know that you’re officially part of the creator community!
What are the benefits of being a LinkedIn Creator?
Here’s what I know so far. If you’re approved for the program, you’ll get a different type of profile as a creator that focuses on your content and has a follow button. The program gives creators access to unique tools and resources on the LinkedIn platform like:
- An exclusive “Creator” badge that members can add to their profile to show their status as a creator;
- A Creator community where creators can engage with one another. The creators’ community includes educators, entrepreneurs, small businesses owners, industry experts, authors, journalists, and more.
- Creator-specific best practices and trends content; and
- Online and offline networking opportunities like Creator Office Hours and Creator Events.
This seems like an exciting opportunity for creators, so I’m going to give it a shot. I’ll keep you posted. Have you received an invitation to the program? Are you considering signing up? Let’s connect on Facebook and discuss it!