The Great Kindle Experiment: The Marketing Plan, Part One

by | Sep 21, 2021

*Editor’s Note: This post was originally published in March 2015.

Part of the reason I’ve started this site is so that I can keep track of my efforts, in addition to being able to share them with my fellow writers, but also because I need a certain level of accountability if I’m ever going to make this into the full-time business I want it to be.

That’s why I’m launching a new effort today, one that’ll focus on the part of this whole Kindle thing that isn’t my favorite – the marketing.

Now, don’t get me wrong, I don’t hate it – it’s way better than almost anything else I could be doing for work – but it’s just less awesome than the actual writing part of it. Still, if you look at it the right way, you can make it fun and quite rewarding.

So, that’s what I’m going to do. I’ve found a lot of success in “gamifying” my life and the parts of it that are less fun than the others, so why not apply the concept here too?

A couple of previous examples of this kind of success for me?

I lost more than 100 pounds by playing the food-tracking game and playing a few other little “mind games” with myself. (I actually wrote a whole book about how I lost weight – of course, the ebook version is exclusively available on Kindle (I mean if you’d like to know all the details on how I did it – and how you can too.)

More recently, I’ve found a certain amount of fitness success in my new FitBit addiction. The success became real when I discovered the FitBit challenges, which have literally changed my freaking life, y’all.

So, I figure, if I can do that, I can do anything. Right? And, considering my professional background, my success in this venture can only be limited by my own mind – and guess what? I’m all about shooting for the stars. Who needs limits? Not this girl.

With all of that being said, here’s the basic overview of my day-to-day plan of attack regarding the marketing thing.

Daily Production Efforts: 

  • 1-3 blog posts at
  • 1 new marketing effort
  • 1 post on this blog to document my ebook-publishing and marketing efforts.

Monday Marketing 

Mondays are heavy marketing days, in which I’ll spend no less than two hours working on marketing stuff. This will involve a planned and scheduled, focused session of scheduling and producing marketing content, including social media posts and marketing-focused blog posts. The purpose is to not only pad my daily efforts with programmed content but also to allow for a focused effort that can pack a bigger punch than scattered and unfocused ones alone.

Tuesday Talking

Tuesdays, I’ll spend one hour interacting with a pre-planned list of bloggers in appropriate genres through their own blogs. This will include reading, commenting, and otherwise interacting. The purpose is to grow and strengthen my existing network of genre-specific connections.

Wednesday Writing

For the most part, there won’t be many focused marketing efforts on Wednesdays, because this day will be devoted entirely to producing new content for the books being published in the Great Kindle Experiment, save for one focused hour of marketing time and four 15-minute sessions throughout the day to follow up on previously executed efforts.

Thursday Turnout

Thursday is a focused workday and can be for publishing and/or writing – it’s the day to wrap up the Wednesday project. Thursday is publication day – the day I’ll “turn out” the book. This day also includes one day of marketing.

Friday Finish and Following 

Friday will be for following up on all of my efforts during the week and making announcements for my free weekend reads (one of my marketing efforts through my Great Kindle Experiment). Plus I’ll plan my marketing efforts and book topic for next week.

I’ll document everything here in this blog as I go; plus I’ll share resources and tools I find along the way. I hope you’ll have as much fun as me – and if you’re interested, maybe consider joining me on this journey and sharing it, too!

What do you think so far?


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